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CREDO: If it's worth doing at all, then do it with passion
Welcome to my professional portfolio. I'm infinitely curious. I explore sources of wisdom in go-to-market (GTM) development within the Technology, Media, and Telecom marketplace -- because it's fascinating.
I'm very passionate about driving SaaS app adoption and growth. I envision software automation benefits from a design perspective focused on achieving practical digital business outcomes.
What's Here: You'll find examples from my Consulting Projects and research topics at prior employers where I demonstrate my Skills and Experience. I've outlined my ongoing Topics of Interest and shared my Book Reviews about digital growth strategy and open innovation partner ecosystems.
What's Notable: I'm an HBR Advisory Council research member, an OECD Forum contributor, a WSJ Opinion Leader for Dow Jones, a Reuters Research panelist, and a recognized leader at Thinkers360. I've been the managing editor of an award-winning Cisco Systems publication. I created the "Hybrid Cloud Journal" for Red Hat. I've authored numerous Generative AI enterprise application editorials.
What's Next: I'm publishing market research commentary on LinkedIn, Medium, X, Pinterest and Instagram. I'm helping clients create a Business Value Narrative with GenAI Prompt Engineering and Prompt Design for SaaS applications within vendor Sales, Marketing, and Customer Success teams.
My Digital Lifescapes blog features market study summaries, my Digital Polymath magazine explores tech vendor GTM skill development, and my Business Technology Roundtable highlights enterprise research trends. GeoNetworker is my R&D project on knowledge transfer and expertise networks.
Power Selling in Action
The basic tenet of Power Selling: knowledge is power. Mastering the ability to progressively reveal, gather, and share experience into actionable wisdom is infinitely more potent for knowledge transfer.
Abstract: The evolution of sales automation into CRM is complete. Regardless, CRM projects fail to reach their ROI objective. My solution, PowerSelling: Revitalizing the Enterprise Sales Channel.
Business Value Marketing in Action
The traditional approach to business technology marketing is obsolete. Focusing on conventional "product-oriented" marketing principles means there's little that's remarkable about your offerings.
Abstract: Discover a value-oriented approach for strategic market development. Learn how to free yourself from a legacy GTM mindset by Reigniting Your Marketing Communications.
Rethinking Sales & Marketing GTM Design
Call-to-Action: Explore my sales and marketing professional services -- with proven experience in Online Influence -- where vision, strategy, and design for agile SaaS Go-to-Market + Customer Success coexist.
Act Now: Send questions, or share your requirements. Join my online network of digital growth value-creation collaborators. I maintain professional profiles on LinkedIn, CrunchBase, and AngelList.
Disclosure: I have provided Advisory Consulting services via the Business Talent Group (Heidrick & Struggles), Technology, Media and Telecom Council (GLG), Primary Insight, Guidepoint, and the Maven Research network. I'm a member of the PwC Talent Exchange and the Deloitte Open Talent Network.
Consulting: My Blended Methodology
In today's fast-paced, competitive B2B SaaS landscape, achieving sustainable growth requires more than just great technology - it demands a strategic, data-driven approach backed by deep industry expertise and agile execution.
Enter GeoActive Group, a boutique advisory consulting firm that has cracked the code on driving measurable results for B2B SaaS companies through a unique blended methodology of strategic wisdom and tactical street smarts.
Unlike traditional management consulting firms that excel at either high-level strategy or operational implementation, GeoActive combines these two critical elements into a single collaborative process that empowers our clients to:
Develop innovative, customer-centric go-to-market strategies grounded in rigorous market analysis and industry foresight.
Rapidly test, iterate and refine solutions based on real user feedback, applying Agile and Design Thinking principles.
Implement comprehensive, data-driven change management execution plans that drive tangible growth in sales, customer acquisition and retention.
GeoActive Group will work with you to convert strategic insights into measurable business outcomes. We provide direction and we perform the project execution. A 360-degree approach to drive results.
Whether you're launching a new B2B SaaS product, optimizing your go-to-market engine, or seeking to expand into new markets, GeoActive Group's blended methodology can help you unlock your full revenue growth potential. Experience the difference.
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