Digital Business Advisory
CREDO: If it's worth doing at all, then do it with passion
Welcome to my professional portfolio. I'm infinitely curious. I explore sources of wisdom in go-to-market (GTM) development within the Technology, Media, and Telecom marketplace -- because it's fascinating.
I'm very passionate about driving B2B SaaS adoption and growth. I envision software automation benefits from the perspective of a C-Suite focused on achieving practical digital business outcomes.
What's Here: You'll find examples from my Consulting Projects and topic influence at prior employers where I demonstrate my Skills and Experience. I've outlined my ongoing Topics of Interest and shared my Book Reviews about digital business growth strategy and open innovation ecosystems.
What's Notable: I'm an OECD Forum contributor, a WSJ Opinion Leader for Dow Jones, a Reuters Research panelist, and a recognized leader at Thinkers360. I've been the managing editor of an award-winning Cisco blog. I created the "Hybrid Cloud Journal" for Red Hat. I've authored Cloud AI editorials as a Google News Publisher, and designed keynote sessions for IBM events and industry forums.
What's Next: I'm publishing research commentary on LinkedIn, Medium, Twitter, Pinterest and Instagram. I'm helping clients create a Business Value Narrative with GenAI Prompt Engineering and Prompt Design for B2B SaaS applications within Sales, Marketing, and Customer Success teams.
My Digital Lifescapes blog features market study summaries, my Digital Polymath magazine explores B2B IT vendor market development, and my Business Technology Roundtable highlights enterprise research trends. GeoNetworker is my R&D project for knowledge transfer and expertise networks.
Power Selling in Action
The basic tenet of Power Selling: knowledge is power. Mastering the ability to progressively reveal, gather, and share experience into actionable wisdom is infinitely more potent for knowledge transfer.
Abstract: The evolution of sales automation into CRM is complete. Regardless, CRM projects fail to reach their ROI objective. My solution, PowerSelling: Revitalizing the Enterprise Sales Channel.
Business Value Marketing in Action
The traditional approach to business technology marketing is obsolete. Focusing on conventional "product-oriented" marketing principles means there's little that's remarkable about your offerings.
Abstract: Discover a value-oriented approach for strategic market development. Learn how to free yourself from a legacy GTM mindset by Reigniting Your Marketing Communications.
Rethinking Sales & Marketing GTM Design
Call-to-Action: Explore my sales and marketing professional services -- with proven experience in Online Influence -- where vision and strategy for agile B2B SaaS Go-to-Market + Customer Success coexist.
Disclosure: I have provided Advisory Consulting services via the Business Talent Group (Heidrick & Struggles), Technology, Media and Telecom Council (GLG), Primary Insight, Guidepoint, and the Maven Research network. I'm a member of the PwC Talent Exchange and the Deloitte Open Talent Network.