Digital Business Advisory

Technology Media Telecom

CREDO: If it's worth doing at all, then do it with passion

Welcome to my professional portfolio. I'm infinitely curious. I explore sources of wisdom in go-to-market (GTM) development within the Technology, Media, and Telecom marketplace -- because it's fascinating. 

I'm very passionate about driving SaaS app adoption and growth. I envision software automation benefits from the perspective of a design focused on achieving practical digital business outcomes.

My Digital Lifescapes blog features market study summaries, my Digital Polymath magazine explores tech vendor market development, and my Business Technology Roundtable highlights enterprise research trends. GeoNetworker is my R&D project on knowledge transfer and expertise networks.

Power Selling in Action

The basic tenet of Power Selling: knowledge is power. Mastering the ability to progressively reveal, gather, and share experience into actionable wisdom is infinitely more potent for knowledge transfer.

Business Value Marketing in Action

The traditional approach to business technology marketing is obsolete. Focusing on conventional "product-oriented" marketing principles means there's little that's remarkable about your offerings.

Rethinking Sales & Marketing GTM Design

Call-to-Action: Explore my sales and marketing professional services -- with proven experience in Online Influence -- where vision, strategy, and design for agile SaaS Go-to-Market + Customer Success coexist.

Act Now: Send questions, or share your requirements. Join my online network of digital growth value-creation collaborators. I maintain professional profiles on LinkedIn, CrunchBase, and AngelList.

Disclosure: I have provided Advisory Consulting services via the Business Talent Group (Heidrick & Struggles), Technology, Media and Telecom Council (GLG), Primary Insight, Guidepoint, and the Maven Research network. I'm a member of the PwC Talent Exchange and the Deloitte Open Talent Network.

Consulting: A Unique GTM Blended Methodology

In today's fast-paced, competitive B2B SaaS landscape, achieving sustainable growth requires more than just great technology - it demands a strategic, data-driven approach backed by deep industry expertise and agile execution.

Enter GeoActive Group, a boutique advisory consulting firm that has cracked the code on driving measurable results for B2B SaaS companies through their unique blended methodology of strategic wisdom and tactical street smarts.

Unlike traditional management consulting firms that excel at either high-level strategy or operational implementation, GeoActive combines these two critical elements into a single collaborative process that empowers our clients to:

GeoActive Group will work with you to convert strategic insights into measurable business outcomes. We provide direction and we perform the project execution. A 360-degree approach to drive results.

Whether you're launching a new B2B SaaS product, optimizing your go-to-market engine, or seeking to expand into new markets, GeoActive Group's blended methodology can help you unlock your full revenue growth potential. Experience the difference. Learn more > Contact us now